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Research indicates 1 in 4 companies based in Australia/New Zealand region currently using VoIP
Posted on 5-Aug-2005 18:56. | Tags Filed under: News.



Avaya Inc. has commisioned Galaxy Research to conduct a study on VoIP (Voice Over IP) technology uptake in the Australia/New Zealand region.

Results reveal that of 200 IT managers in Australia and New Zealand, half had either already deployed or were "seriously considering" deploying a VoIP network across some part of their business. The research confirms apparent rapid uptake of the new technology in the last 12 months.

VoIP is the use of the internet to carry voice communications instead of the traditional PSTN switched network. The technology delivers not only great cost savings but also flexibility, scalability and the benefits of merging voice and data and deploying productivity-enhancing voice applications.

The research reveals that 23 percent of those surveyed said they were already using VoIP, while a further 24 percent were "seriously considering" installing the technology. Furthermore, 28 percent described themselves as having "great interest" in the technology while another 37 percent felt they were only moderately interested.

"What the data tells us is that ANZ businesses have moved beyond the 'early adopter' stage in terms of VoIP uptake," said Tony Jayne, General Manager Agile New Zealand (Avaya's local partner). "While most of those who have already deployed VoIP sit in the group with budgets larger than $2 million; those 'seriously considering' VoIP are better represented in the group with budgets less than $2 million. This is significant as it means uptake has moved to the more mainstream section of the market."

Another shift in the profile of users is the fact that of those already using VoIP, more were at operations/middle management level; however, of those 'seriously considering', a much higher percentage (28 percent vs 19 percent) were at senior management level.

This suggests that awareness of the benefits of VoIP have moved beyond the confines of operations and up into senior management, a key indication of the maturity of this technology.




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