Geekzone: technology news, blogs, forums
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Ringtone Downloading Jumps Fourfold from 2004
Posted on 10-Aug-2005 15:39. | Tags Filed under: News.

Amid growing consumer interest in PC-based music downloading and the expanding availability of mobile entertainment options, new research from global marketing research firm Ipsos- Insight shows that an increasing proportion of Americans are using their mobile phones to download ringtones and are beginning to sample other mobile entertainment content.

Findings from the latest edition of TEMPO, Ipsos Insight's quarterly study of digital music behaviors since 2002, reveal that nearly one-quarter (23%) of American mobile phone owners have downloaded ringtones to their mobile phones.

This translates into approximately 30 million Americans within the current U.S. population, and marks a large increase over the past 12 months, when only 5% of mobile phone owners had downloaded ringtones.

According to the findings in the research, young Americans are not surprisingly the most prolific ringtone downloaders, with half of 12- to 24-year-old mobile phone owners reporting they have done so (52%, 12-17 and 49%, 18-24).

The research reveals that older Americans are also experimenting with ringtones; 30% of 25-34 year olds, 17% of 35-54 year olds, and 5% of Americans aged 55 and older having downloaded ringtones to their mobile phone.

"In the past 12 months, we have witnessed an incredible surge in many digital music behaviors, including paid PC-based music downloads and sizable growth in portable MP3 player ownership. What we're now witnessing in the mobile arena is similar to what has already occurred in many places outside the U.S., and represents yet another opportunity for industries looking to monetize U.S.-based digital music distribution. Through a combination of increased ringtone availability and the desire to personalize one's mobile phone with their favorite or the most popular rings, the growth in this already burgeoning industry will likely continue unabated," said Matt Kleinschmit, a vice president with Ipsos Insight, and author of the TEMPO study.

comments powered by Disqus

Trending now »

Hot discussions in our forums right now:

Street Harassment - I'm looking at you Max Key
Created by gzt, last reply by Fred99 on 28-Oct-2016 13:35 (45 replies)
Pages... 2 3

Gigabit cable now available
Created by sub, last reply by nzfatmatt on 28-Oct-2016 12:45 (205 replies)
Pages... 12 13 14

RNZAF Boeing 757 breaks down when carrying PM. RNZAF must have an atrocious dispatch reliability figure.
Created by amiga500, last reply by frankv on 28-Oct-2016 13:21 (91 replies)
Pages... 5 6 7

Parking Breach Notices
Created by cisconz, last reply by Shadowfoot on 28-Oct-2016 13:35 (17 replies)
Pages... 2

Is it me, or have Trade Me prices increased?!
Created by Geektastic, last reply by mattwnz on 27-Oct-2016 14:58 (32 replies)
Pages... 2 3

New MacBook Pro
Created by ajobbins, last reply by Dulouz on 28-Oct-2016 13:43 (14 replies)

Sugar In Food
Created by Geektastic, last reply by dipkiwi on 27-Oct-2016 16:17 (29 replies)
Pages... 2

Galaxy Note 7 Announcement and Owners' Thread
Created by eracode, last reply by JeremyNzl on 26-Oct-2016 19:35 (1201 replies)
Pages... 79 80 81