In these days of high speed Internet access and blogs, it is nice to see that the traditional face-to-face marketing is still alive.
Since most (but not all) of my daily information comes from online sources it is strange to see good marketing happening in the real world.
You probably know I work from home. My commute to the office is just a few steps, and I work almost seven days a week since my computers are always on. If I don’t have a computer around I at least have a Pocket PC or Smartphone, and these also have RSS feed readers and e-mail synchronisation to an Exchange server.
But once a week I go to the Wellington CBD and literally set up camp in a café with my Tablet PC (a Toshiba M205) and CafeNet access. From there I can send and receive my e-mails, while updating the site and posting comments in our forums. I always have a series of meetings lined up for the day and this is how I keep the very necessary human contact flowing (and some dinners on Saturday evenings too).
Today I was checking my e-mails when I saw Callum Eade, Toshiba New Zealand Country Manager coming in my direction.
I have met him once during a business lunch, but I guess it is easier for me to remember the few people I meet at events than for him to remember all people he meets.
Anyway, he comes directly to me and introduces himself: “Hi, I am Callum, from Toshiba. I see you have a nice machine there.”
That is it: at that moment, as far as I am concerned, he was Toshiba. He personified Toshiba and he knew it. He was confident of his product, and he was not afraid of walking up to a stranger and saying “you are using our product” at the risk of me replying with something like “yes, but it is a bad product”. Of course I did not say that - the Toshiba Tablet PC is actually very good - and I simply said “Thank you. Nice to see you”.
Other companies could learn from this. Each and every person in the company represents the company. And this includes those who could not be bothered replying e-mails or returning voice calls.