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Study Shows Mobile Email Usage in Australia
Posted on 31-Aug-2005 23:09. | Tags Filed under: News.



Australian mobile operator Optus has published the results of a survey conducted by research firm TNS that shows the number of mobile email users is still very small when compared to those with fixed line access.

The survey included answers from 334 adults in full or part time employment and who used email as part of their work.

Only one in 20 working Australians (5%) currently has access to mobile email on a handheld device, one in four regard it as extremely useful or essential. This number is dwarfed when compared with the 96% of respondents that access email from work on a private LAN while on a full time employment position.

The survey revealed that amongst the full time employed, four per cent currently had mobile access to work email via a handheld mobile device and six per cent via a laptop either via a mobile connection or using WiFi at wireless hotspots.

Mobile devices according to Optus include the RIM Blackberry or a Palm Treo smartphone.

“The survey confirms that Australia has only scratched the surface in terms of mobile email. There is a four-fold gap between those that have mobile email today and those that see it as extremely useful, or essential to their work,” said Paul Kitchin, Director of Marketing, Optus Business.

Of respondents, 26 per cent rated mobile email access via a handheld device as extremely useful, or essential. This compared to 23 per cent via a laptop with mobile connectivity and 24 per cent via a laptop with wireless (WiFi) connectivity.

One in three (34 per cent) of respondents accessed work email from home with more than one in two (58 per cent) rating such access as extremely useful, or essential.





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