Macromedia and HP will jointly integrate, market, and sell solutions that unite the Macromedia Flash Platform and the HP Service Delivery Platform (SDP). The HP SDP is a service-oriented architecture (SOA) that helps providers create and deliver services for mobile, fixed, and broadband networks.
Together, Macromedia and HP will enable carriers, network equipment providers, and telecommunication ISVs to streamline the creation of new communications, messaging, and collaboration solutions, and deploy multimedia services based on the Macromedia Flash Player across fixed, mobile, and broadband networks. This includes wireless notebook PCs, PDAs, mobile devices, and other consumer electronics.
With the Macromedia Flash Platform and the HP SDP, service providers can unify voice, data, and video communications with a rich application user interface that is available across operating systems and devices.
The companies point out that by leveraging the SDP infrastructure and the global reach of the Flash Platform, telecommunications operators and service providers can integrate and leverage network services and deploy multimedia communications solutions on nearly 600 million Internet-connected desktops and mobile devices worldwide.
"Carriers investing in multiservice IP networks will accelerate time to market for the broad adoption of services by leveraging the instant 'network effect' of Macromedia Flash and the reach of the HP SDP, while still maintaining strong brand control and differentiation," said William Stofega, senior research analyst, VOIP Services, IDC. "The Flash Platform combined with the HP SDP creates a robust, multiplatform solution for the enterprise that is suitable for stringent, mission-critical environments across the telecommunications network."
The first application based on Flash to be integrated with the SDP is Breeze, the Macromedia web conferencing solution that has already been deployed within large enterprises for internal training and communications, such as Cable & Wireless, KDDI, and Verizon. Incorporating Breeze functionality with the HP SDP enables Breeze web conferencing to be delivered over telecommunications networks and integrated with other SDP applications like audio conferencing, location, and messaging.
Macromedia and HP have developed a prototype that shows the integration of the Flash Platform, Breeze, and the HP SDP. The prototype runs on the HP iPAQ Windows Mobile Pocket PC and demonstrates multiple communications services running together and sharing context and content information across applications and devices.