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PR Companies Still Don't Get The Internet Thing
Posted on 7-Sep-2005 12:06 by M Freitas. | Tags Filed under: Blog.



It looks like some PR companies are still thinking that publishing on The Internet is like advertising on television or magazines: if we don't sell in your country of residency don't call us, we will call you.

One of many examples I have is that of a Taiwan-based Pocket PC Phone Edition manufacturer who did not reply to some of my emails sent to the PR company, until I sent the email to their sales division. The answer was "Thanks, but we don't sell our device in New Zealand so we are not interested in having it reviewed on your site".

Hello! This is not a television space which will be only viewed by people watching it from their homes in far away New Zealand. This is on the Internet. Traffic comes from everywhere (actually 60% of Geekzone traffic is US-based).

Another example? The company that makes an interesting ultra portable computer. I contacted them when they first announced the device. I was told by someone through a nice reply email that "your name is in a reviewers list".

Months passed (more like a year really), contacted the PR company again and got an email "I don't remember your name in the list, can you please confirm when you contacted us and where are you located?". No problem, it happens. People change positions in the company, someone missed a name.

I replied to that saying "My contacts were on such and such dates, to such person and I am in New Zealand".

Guess what? Silence. No reply. I insist, by forwarding the same message a few days later, and the reply at last came "Sorry we are focusing in [country] and [country] and we are not sending review units to your part of the world".

Again, hello PR companies. Wake up! "Part of the world"???

This is not about my geographical location - it is about the segment, the readership. I am in Wellington, but my readers are in New Zealand, USA, Canada, the UK, France, Australia, Germany. 60% of them live and spend money in the USA. 15% of them live and spend money in the UK and other Europeans countries. And we are talking about a few million pages served every month.

This is not to start talking about those companies that don't even bother replying emails or returning phone calls, really...




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