First because that article was posted only two days after Google introduced the Google Desktop 2, which comes with a plugin to consume RSS Feeds, or as Google call them, "Web Clips".
Next because we had a noticeable increase in our RSS Feed readership (almost 40%) - with a consequent increase in page views. And I blame this on Google Desktop. Let's look at the numbers, shall we?
As you know we use Feedburner to enhance our RSS Feeds and collect statistics.
Two weeks ago the top feed readers (or service aggregators) were Newsbreak (22%), Pluck (21.4%), Bloglines (16%), Firefox (5.9%), My Yahoo! (5.6%) and Newsgator (3.6%).
Two weeks after this we had an average of 40% more readers, and the new list is Newsbreak (19.5%), Pluck (19.3%), Google Desktop (12.9%), Bloglines (8.6%), Firefox (5.8%), and My Yahoo! (5.7%).
Wow! It looks like Google Desktop is introducing RSS Feeds, er, Web Clips to a large number of users, and even taking a little bit from Bloglines and Newsgator.
You probably have noticed the icons in all our page footers, with links that make it easy to add our RSS Feed to the major services. Since then we have added a link to add our feed to Pluck as well. This is a free web browser-based RSS Feed reader. It means everything is done inside the web browser (Internet Explorer or Firefox), and very easy to use. I recommend you try it.