Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Just a coincidence or is IDG ready to sell?
Posted on 8-Oct-2005 07:53 by M Freitas. | Tags Filed under: Blog.



That's interesting stuff... Just a couple of days after the announcement of AOL buying Jason's Weblogs Inc and Verisign buying weblogs.com comes a press release from IDG claiming "[IDG] publications reach more technology buyers and influencers than competitors".

The press release goes on to explain that "according to the 2005 IntelliQuest CIMS Business Influencer Study, the combined reach of CIO, Computerworld, InfoWorld, Network World and PC World is nearly four million technology business influencers. IDG reaches over two million more business influencers than CMP Media and nearly one million more than Ziff Davis."

It continues saying "The IntelliQuest study shows that corporate IT professionals are the most important influencers in the purchase of technology and that IDG is the undisputed leader in reaching these individuals. IDG reaches 44 percent more IT influencers than CMP Media and 48 percent more IT influencers than Ziff Davis."

Why is this interesting you may ask? Well, it does look like this conveniently timed press release is shouting "Look at us; we are worth buying too!".

Ok, so the press release explicitly compares IDG publications with other established media, not with weblogs. They also target the IT Influencers, according to the release the ones with authority to spend more than $500,000. This is hardly the same target segment of more consumer oriented blogs, but it seems that enterprise is reading weblogs more and more, so their target readership may overlap here.

So, what's really behind this press release?









comments powered by Disqus




Trending now »

Hot discussions in our forums right now:

The President Of The USA: Donald Trump
Created by TimA, last reply by jarledb on 19-Jan-2017 00:39 (1740 replies)
Pages... 114 115 116


Lost Mp3 collection, how to rebuild on the cheap (legally)?
Created by TeaLeaf, last reply by kickintheeye on 18-Jan-2017 23:05 (18 replies)
Pages... 2


New Unlimited Fixed Broadband
Created by LivingSkinny, last reply by hio77 on 18-Jan-2017 18:55 (53 replies)
Pages... 2 3 4


BP Ultimate Petrol (98) prices
Created by Satch, last reply by JarrodM on 18-Jan-2017 22:05 (31 replies)
Pages... 2 3


Upsize my American houses to McMansion value deal.
Created by kingdragonfly, last reply by richms on 18-Jan-2017 15:48 (14 replies)

New fibre install and SunGenie power supply
Created by littleheaven, last reply by littleheaven on 16-Jan-2017 22:41 (14 replies)

Mountain Bike Recommendation
Created by networkn, last reply by joker97 on 15-Jan-2017 22:14 (14 replies)

New TV problem
Created by linw, last reply by macuser on 18-Jan-2017 22:37 (13 replies)