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Intel Unveils New Brand Identity
Posted on 5-Jan-2006 13:54. | Tags Filed under: News.

Intel Unveils New Brand Identity
Intel Corporation formally unveiled a new brand identity that represents a significant milestone in the company's history and further signifies the company's evolution to a market-driving platform solutions company.

Intel has been driving a fundamental shift in its approach to the market that began with the development of the Intel Centrino mobile technology platform. The company reorganized itself around the platform model last year, and is now focused on four key market segment opportunities: mobile, digital home, enterprise and health. The company has also announced that it will deliver a new platform for the digital home, called Intel Viiv technology, in early 2006.

The company says with the coming launch of new brands such as Intel Viiv technology, the new branding system simplifies and unifies the look and feel across Intel products and platforms in an effort to better communicate important characteristics and value to consumers. The system includes new logos for Intel Viiv technology and Intel Centrino mobile technology, and re-designed logos for individual processors, chipsets, motherboards and other Intel technologies. Each product logo also incorporates the new Intel logo.

The new brand identity involves changes to the widely recognized Intel Inside logo that was created in 1991, and the original Intel "dropped-e" logo, which was created by Silicon Valley pioneers Robert Noyce and Gordon Moore more than 37 years ago as they were forming their new "integrated electronics" company.

The new logo also includes a new tagline: "Intel. Leap ahead." This tagline replaces the well known "Intel Inside".

"'Intel. Leap ahead.' is a simple expression that declares who we are and what we do," said Eric Kim, Intel senior vice president and general manager of the Sales and Marketing Group. "This is part of our heritage. Our mission at Intel has always been to find and drive the next leap ahead -- in technology, in education, social responsibility, manufacturing and more -- to continuously challenge the status quo. It's about using Intel technology to make life better, richer and more convenient for everyone."

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