Attensa, Inc. has released its first RSS reader client, Attensa for Outlook. The company also announced a free web based RSS reader, Attensa Online. The two can be used together to manage RSS feeds and articles in Outlook and from any computer with an Internet connection.
Attensa for Outlook allows users to use the toolbar in their browser of choice, Firefox or Microsoft Internet Explorer, to add and manage RSS news feeds and subscriptions from Websites and blogs.
The release of Attensa for Outlook and Attensa Online is the first step in a three phased product strategy that integrates RSS reader/aggregator clients, associated workgroup and enterprise servers and an underlying infrastructure that aggregates and triangulates attention metadata.
When users download Attensa for Outlook they get the Attensa Engine, Attensa for Outlook and Attensa RSS toolbars for Firefox and Internet Explorer. The Attensa Engine is a desktop application that runs outside of Outlook, working in the background to gather, process, organize and store RSS feeds whether Outlook is running or not. With background processing, RSS news feeds are pulled into Outlook without bogging Outlook down.
Also, with Attensa for Outlook's light footprint in Outlook, there is no waiting for feeds to load every time Outlook is launched. The engine keeps track of RSS subscription preferences and data, and keeps those RSS subscriptions current. In addition, it takes care of adding new subscriptions, downloading articles and updating an RSS news feed database on the user's PC.
Users can access their news feeds in Outlook and from any computer with a Web connection and their feeds and articles will always be up-to-date. With Attensa's AttentionStream synchronization, every action from subscribing to new feeds, reading and deleting articles, to creating categories and adding tags will be instantaneously synchronized in Outlook and on a personal, privacy-protected Web page at Attensa Online. Users can now manage the latest information on any computer without wasting time wading through duplicate content.
The software also makes it convenient for users to listen to audio content on their computer, iPod or other portable player by automatically loading Podcast audio files attached to RSS news feeds directly into iTunes or Windows Media Player playlists.
Attensa for Outlook is available for download on the Attensa Web site for US$20. In addition to a copy of the product, the payment includes a one year subscription to AttentionStream synchronization with Attensa Online.