Virgin Mobile (UK) will be the first mobile operator to sign up to the British Telecom (BT) Movio broadcast digital TV and radio service for mobile phones. Virgin Mobile will become the first mobile operator in Europe to offer its customers digital TV and radio content on a mobile device using broadcast technology.
The announcement of the deal coincided with the unveiling of the new handset which will screen the new TV service. The HTC Trilogy is the first DAB-IP enabled Windows Mobile Smartphone, and was unveiled at the 3GSM World Congress 2006 in Barcelona, Spain.
Virgin Mobile will offer the broadcast service on a limited exclusive basis to its customers later this year giving its customers access to a wide range of digital TV content and more than 350 DAB digital radio stations nationwide broadcasting twenty-four hours a day.
Broadcast via the UK's existing digital audio broadcasting (DAB) network, the Virgin Mobile service will deliver a reliable, high-quality viewing and listening experience to an infinite number of mobile users.
The mobile TV Smartphone has been developed jointly by BT, TTP, and Taiwan-based HTC, one of the world's biggest original design manufacturers for mobile devices. This Windows Mobile Smartphone is the world's first mobile device based on IP delivered over a broadcast network. The lightweight, HTC Trilogy device features a 2.2" screen and a range of other media driven features including removable storage and an integrated 1.3 mega pixel camera.
BT has developed a strategic relationship with Microsoft to enable a secure and efficient environment for delivering broadcast services on a mobile handset. Microsoft's Windows Media technologies, including Windows Media Video and Windows Media Audio Pro, enable BT Movio to deliver high-quality audio and video content over a DAB network using minimal bandwidth.
The BT Movio service also incorporates Windows Media Digital Rights Management (DRM) technology to ensure secure delivery of premium video and music content. Windows Media technologies integrate seamlessly with the Windows Mobile 5.0 operating system used by the HTC smartphones.
BT Movio is the first wholesale TV offering of its kind in Europe and will be available in the future to all mobile operators in the UK