Want to help us test an ads-free Geekzone? Register for webpass now

Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Guy's How to Suck Up to a Blogger
Posted on 19-Feb-2006 14:05 by M Freitas. | Tags Filed under: Blog.



Guy Kawasaki has put up an interesting list on this topic... Every PR person should read it, no actually every PR person should read his blog (and books too).

"Blogging has flipped traditional PR on its head. It used to be that ink begat buzz. Life was simple then: you sucked up to the the Wall Street Journal, one of its reporters wrote about your product, and the buzz began."

"The latest development is that blogs beget buzz. Blogs have changed everything because they represent a cheap, effective podium for creating buzz on a massive scale. Technorati provides an easy way to identify the A-listers, so all you have to do is attract the most influential bloggers. Here is a guide to the process. "

Why I am posting this here? Well, because so many times companies have contacted us here at Geekzone (or the other way around), and after a while the connections just "die". Companies that are keen to contact us when they have new products coming out and need the buzz, completely "forget" to reply to our e-mails a week after.

Or companies that promise lots of things but when it comes to delivery time, nothing happens.

What are the rules? Guy's list is a good start, and you should read his post to get it, but just the headlines:

1. Create a great product.
2. Cite and link.
3. Stroke them.
4. Give schwag.
5. Make friends before you need them.
6. Be responsive.
7. Use a rifle, not a shotgun.
8. Be a foul weather friend.
9. Be a source.


Yes, I live by #6. I simply dislike companies that don't reply to e-mails. Or #9 for companies that hold back information even after many coffees and meetings. But #1 is essential stuff.


More information: http://blog.guykawasaki.com/2006/02/how_to_su...

comments powered by Disqus


Trending now »

Hot discussions in our forums right now:

Reliable station wagon - model suggestions?
Created by Lizard1977, last reply by joker97 on 5-Feb-2016 17:46 (72 replies)
Pages... 3 4 5


Sex toys and Waitangi Day - Whats your take on the flip flopping day.
Created by Mspec, last reply by Kiwifruta on 8-Feb-2016 05:43 (95 replies)
Pages... 5 6 7


Netflix Crackdown - have you been affected?
Created by Paul1977, last reply by ludez on 6-Feb-2016 18:14 (324 replies)
Pages... 20 21 22


Whats something small that really annoys you?
Created by Finch, last reply by Jaxson on 5-Feb-2016 12:24 (463 replies)
Pages... 29 30 31


Terrible ADSL Performance Today
Created by smellsbad, last reply by RunningMan on 6-Feb-2016 21:23 (17 replies)
Pages... 2


Auckland traffic wtf how does one cope
Created by MikeB4, last reply by Rikkitic on 5-Feb-2016 13:36 (70 replies)
Pages... 3 4 5


Antivirus recommendation for gaming PC?
Created by Ford, last reply by paulchinnz on 7-Feb-2016 19:06 (15 replies)

0800 number used for scams
Created by Ford, last reply by Ford on 8-Feb-2016 00:30 (29 replies)
Pages... 2