Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Guy's How to Suck Up to a Blogger
Posted on 19-Feb-2006 14:05 by M Freitas. | Tags Filed under: Blog.



Guy Kawasaki has put up an interesting list on this topic... Every PR person should read it, no actually every PR person should read his blog (and books too).

"Blogging has flipped traditional PR on its head. It used to be that ink begat buzz. Life was simple then: you sucked up to the the Wall Street Journal, one of its reporters wrote about your product, and the buzz began."

"The latest development is that blogs beget buzz. Blogs have changed everything because they represent a cheap, effective podium for creating buzz on a massive scale. Technorati provides an easy way to identify the A-listers, so all you have to do is attract the most influential bloggers. Here is a guide to the process. "

Why I am posting this here? Well, because so many times companies have contacted us here at Geekzone (or the other way around), and after a while the connections just "die". Companies that are keen to contact us when they have new products coming out and need the buzz, completely "forget" to reply to our e-mails a week after.

Or companies that promise lots of things but when it comes to delivery time, nothing happens.

What are the rules? Guy's list is a good start, and you should read his post to get it, but just the headlines:

1. Create a great product.
2. Cite and link.
3. Stroke them.
4. Give schwag.
5. Make friends before you need them.
6. Be responsive.
7. Use a rifle, not a shotgun.
8. Be a foul weather friend.
9. Be a source.


Yes, I live by #6. I simply dislike companies that don't reply to e-mails. Or #9 for companies that hold back information even after many coffees and meetings. But #1 is essential stuff.


More information: http://blog.guykawasaki.com/2006/02/how_to_su...

comments powered by Disqus







Trending now »

Hot discussions in our forums right now:

Interesting video about Brexit
Created by Geektastic, last reply by joker97 on 29-Jun-2016 18:43 (556 replies)
Pages... 36 37 38


Is it legal for parking wardens to mark car tyres with chalk?
Created by frednz, last reply by Satch on 29-Jun-2016 12:28 (42 replies)
Pages... 2 3


BREXIT - what comes next.
Created by PhantomNVD, last reply by TwoSeven on 29-Jun-2016 18:27 (40 replies)
Pages... 2 3


Bigpipe Product Owner
Created by DarkLord, last reply by k1w1k1d on 29-Jun-2016 19:18 (19 replies)
Pages... 2


Help with installing a TV antenna on roof
Created by isaiahp, last reply by richms on 29-Jun-2016 19:18 (18 replies)
Pages... 2


INCORRECT License Details on Infringement Notice
Created by coosh, last reply by Rikkitic on 29-Jun-2016 17:36 (26 replies)
Pages... 2


Difficulties with reCAPTCHA
Created by Rikkitic, last reply by linw on 29-Jun-2016 08:54 (24 replies)
Pages... 2


Consumer rights: when companies offer services at a cheaper price than contract renewal
Created by DamageInc, last reply by Bung on 26-Jun-2016 21:09 (12 replies)