3GSM Survey Reveals Substantial Opportunities for Mobile Network Operators
Posted on 22-Feb-2006 18:30.
Filed under: News
Tatara Systems has announced the results of a survey conducted at 3GSM world Congress 2006. The survey of over one hundred mobile professionals highlights a number of surprising results identifying key areas of differentiation and new revenue opportunities for network operators.
Key survey results revealed:
A small percentage (9% and 4% respectively) of cellular data subscribers surveyed relied on UMTS or HSDPA for mobile data collection, with a massive 85% relying on 2.5G technology in the form of GPRS for cellular mobile data
Nearly 93% of respondents use other networks beyond cellular mobile data with 43% citing the need for higher performance, 30% stating coverage issues, and 20% saying cellular mobile data was too expensive as the reasons for selecting other networks for sessions.
Basic messaging applications remain by far the most popular: SMS (89%) and email (53%) with less than a quarter of respondents (24%) currently browsing the Internet on the move. Mobile multimedia services are slow on the uptake: VoIP 18%, Video 13%, TV 6%
Mobile and laptop users that did not subscribe to a mobile data service either thought that they didn’t need it (27%), or just believed existing services were too expensive (12%)
Overall just 57% of mobile data users are satisfied with their current cellular mobile data connections.
Responses to the survey suggested that although there is a rapidly growing interest and demand for sophisticated mobile data services to complement reliable voice communications, there is an opportunity to differentiate and improve the services experience for mobile data users.
Paul Crann, vice president of marketing for Tatara Systems said, “As operators continue to see increasing competitive pressures, it is vital that they differentiate by offering the best user experience possible to their customers. Increasing customer satisfaction involves fulfilling customer expectations with optimised performance and the ability to deliver a consistent user experience across networks and devices. Delivering the best service starts with allowing users to select the highest performance network and/ or the least cost routing options.”
“Once you step beyond coverage and speeds and feeds, operator success in this lucrative converged mobile services market will be a function of who can provide the best end-user experience,” said Steve Nicolle, president and CEO of Tatara Systems.