Geekzone: technology news, blogs, forums
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Nokia Says Mobile TV Will be a Popular Feature
Posted on 8-Mar-2006 22:35. | Tags Filed under: News.

Nokia Says Mobile TV Will be a Popular Feature
Results from pilots on DVB-H mobile TV services amongst consumers in Finland, the UK, Spain and France have revealed clear consumer demand for such services as well as important indications over future business models for commercial mobile TV services, according to Nokia.

DVB-H technology allows TV channels to be distributed to mobile devices, with broadcast quality picture, reduced battery consumption and wide range of channels (up to 50 channel are possible).

Each of the pilots involved Nokia and a broad spectrum of companies, including broadcasters, mobile operators and broadcast network providers, revealing the widespread interest in making mobile TV a reality. Each pilot also involved broadcasts of live digital TV content over DVB-H networks to the Nokia 7710 smartphone.

Interim results from the pilot in Oxford, UK, revealed that 83% of participants were satisfied with the service and over three quarters (76%) said they would take up the service within 12 months. In France, 68% said they would pay for mobile TV services while over half (55%) in Spain were willing to do so. Nearly 75% of Spanish participants would recommend the service to friends and family.

The most popular pricing model is a monthly subscription for a package of channels. In the Helsinki pilot, half of those that took part thought 10 per month was a reasonable price to pay, while in France, 68% were willing to pay 7 per month for mobile TV services.

The UK results reveal a lunchtime viewing peak higher than the normal TV pattern, while in France, participants watched mobile TV for 20 minutes on average per day with early morning, lunchtime and mid evening representing the periods of highest use. The Spanish pilot also reveals mobile TV viewing spread throughout the day with early evening representing peak viewing.

The most popular types of content were news, sports, music, soaps and documentaries. In the Finnish pilot, the San Marino and Monaco Grand Prix as well as the UEFA Champions League match between Liverpool and AC Milan were among the top 10 programs viewed.

comments powered by Disqus

Trending now »

Hot discussions in our forums right now:

Rise of the machines
Created by Rikkitic, last reply by Rikkitic on 25-Oct-2016 09:53 (39 replies)
Pages... 2 3

Galaxy Note 7 Announcement and Owners' Thread
Created by eracode, last reply by ibuksh on 25-Oct-2016 08:39 (1189 replies)
Pages... 78 79 80

Sony XZ Owners discussion
Created by networkn, last reply by scottjpalmer on 25-Oct-2016 01:23 (109 replies)
Pages... 6 7 8

Gigabit cable now available
Created by sub, last reply by SteveC on 24-Oct-2016 22:51 (61 replies)
Pages... 3 4 5

Kiwibank Platinum by fees not by service?
Created by joker97, last reply by openmedia on 22-Oct-2016 11:23 (22 replies)
Pages... 2

Are the Fritzbox Actually Any Good?
Created by Kopkiwi, last reply by sidefx on 23-Oct-2016 10:20 (10 replies)

'Unlimited National Traffic'
Created by MikeAqua, last reply by Nil Einne on 21-Oct-2016 20:54 (20 replies)
Pages... 2

LAX transit times
Created by afe66, last reply by sbiddle on 21-Oct-2016 16:25 (10 replies)