Dell is entering the high performance PC stage, trying to reach consumers and businesses seeking the highest-performance PC products, including those used for gaming and multimedia digital content management. The stragey in this case is to go out and purchase Alienware.
Dell said Alienware will operate as a wholly owned subsidiary following completion of the transaction and will maintain its own product development, product marketing, sales, technical support and other operations as well as brand.
The management and founders of Alienware will continue to operate the company as a standalone unit of Dell.
"Alienware's products are an excellent complement to Dell's own line of high-performance computers designed for gaming, enthusiast and media content customers. In addition to offering high-quality, high-performance products, Alienware has tremendous brand appeal with consumers and creative business professionals," said Michael Dell, chairman.