Geekzone: technology news, blogs, forums
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
MSNBC Launches Mobile News Service Based on Action Engine and Windows Mobile
Posted on 5-Apr-2006 17:06. | Tags Filed under: News.

MSNBC Launches Mobile News Service Based on Action Engine and Windows Mobile
News site has worked with Action Engine Corporation to launch a beta mobile news service featuring an advertising business model. Unlike paid subscription services, the beta launch of Mobile is provided free of charge to consumers by incorporating video and banner advertisements within the service.

The service gives consumers access to news, videos, and pictures using their wireless device. Microsoft’s Windows Mobile and Embedded Devices Division is the exclusive advertising sponsor for the launch of this new service., Action Engine and Microsoft collaborated on consumer research to understand the mobile experience, the concept of shifting mobile costs from consumers to advertisers, and the potential scenarios for mobile advertising. With this beta launch, the companies will solicit consumer feedback to discover and deliver a rewarding consumer experience. In addition to ongoing consumer monitoring, and Action Engine will gauge interest from advertisers and wireless operators to determine the ideal business model.

Consumers who join the beta Mobile program can use the free service to read top headlines, watch news videos, save news articles for later viewing, and view photos. The software runs on Windows Mobile Pocket PC devices.

Key features of the service include the ability to:
  • Read news articles including Top Headlines, US News, Business News, World News, Entertainment News, Sports News, Tech/Science News, and Health News
  • Watch Headline and Business News videos
  • Watch popular slideshows such as “The Week in Pictures”
  • View video from “The Today Show” and other NBC News properties
  • Save news articles in a folder for later offline viewing

    Consumers can get the service by visiting and following the instructions for download. The service requires consumers to have a data plan with their mobile operators and an Internet-enabled device. For the beta launch, the service will run on an initial set of Windows Mobile powered devices with support for additional devices, including Java and BREW powered devices, to follow post-launch. A complete list of currently supported devices can be found on the download page. Mobile was created using technology from mobile application platform company, Action Engine Corporation. Services built using the Action Engine Mobile Application Platform allow consumers to search for and discover mobile Internet content like news, videos, and sports scores.

  • More information:

    comments powered by Disqus

    Trending now »

    Hot discussions in our forums right now:

    Vodafone always connected
    Created by freitasm, last reply by 1eStar on 25-Oct-2016 23:18 (19 replies)
    Pages... 2

    Galaxy Note 7 Announcement and Owners' Thread
    Created by eracode, last reply by julianz on 25-Oct-2016 16:52 (1192 replies)
    Pages... 78 79 80

    Sony XZ Owners discussion
    Created by networkn, last reply by dafman on 25-Oct-2016 16:02 (112 replies)
    Pages... 6 7 8

    Shifting ISP and domain name
    Created by noob, last reply by noob on 25-Oct-2016 18:45 (13 replies)

    Rise of the machines
    Created by Rikkitic, last reply by richms on 25-Oct-2016 12:41 (40 replies)
    Pages... 2 3

    Gigabit cable now available
    Created by sub, last reply by SteveC on 24-Oct-2016 22:51 (61 replies)
    Pages... 3 4 5

    RNZAF Boeing 757 breaks down when carrying PM. RNZAF must have an atrocious dispatch reliability figure.
    Created by amiga500, last reply by Technofreak on 25-Oct-2016 22:31 (22 replies)
    Pages... 2

    Kiwibank Platinum by fees not by service?
    Created by joker97, last reply by openmedia on 22-Oct-2016 11:23 (22 replies)
    Pages... 2