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HTC Signs Mobile TV Software Deal for Mobile Devices
Posted on 6-Apr-2006 12:52. | Tags Filed under: News.

HTC Signs Mobile TV Software Deal for Mobile Devices
Penthera Technologies, Inc. has signed their first commercial contract for its mobile broadcast client, Penthera Viewer, with High Tech Computer Corp. (HTC).

HTC specializes in designing and manufacturing world-class mobile computing and communication solutions, including Windows Mobile devices distributed under the QTEK and i-mate brands.

Penthera says mobile broadcast using the DVB-H standard is anticipated to be the leading implementation worldwide according to many analysts. To date, numerous service trials and customer surveys have been conducted in numerous countries across the globe. U.S. Broadcasters have announced plans to offer commercial service in the second half of 2006.

Penthera Viewer is one part of the end-to-end software solution offered by Penthera, providing end users with a Virtual Set Top Box on their device. The software enables mobile devices such as handsets, PDAs and laptops to receive live television and radio broadcasts from DVB-H-based networks. The platform has been developed for broadcasters, chipset manufacturers, and original equipment manufacturers of handsets, laptops, adapters and other mobile devices.

The version 1.0 of the entire Penthera platform supports interactive elements, including click-to-web, click-to-call, click-to-SMS, and other functions embedded in the broadcast stream. These interactive elements create new service opportunities to increase carriers' average revenue per user (ARPU). They can be embedded in the broadcast stream or inserted in advertisements customized to fit the preferences of individual users or groups of users.

Penthera Viewer works with GSM or CDMA handsets to receive live broadcasts, and it is portable to a wide range of operating systems, platforms, broadcast RF bands (L-band, UHF), and DTV receiver components.

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