Paramount Picture and Microsoft XBox are launching their Move Showcase marketing program for the US, called Xbox Movie Showcase.
The Xbox Movie Showcase will feature, free, high definition, downloadable content for two films due soon, "Mission: Impossible III" (May 5) with Tom Crusie and "Nacho Libre" (June 16), a comedy starring Jack Black and directed by Jared Hess, director of "Napolean Dynamite".
The Xbox Movie Showcase content includes HD movie trailers, exclusive theme packs, and graphics allowing Xbox gamers to customize their gaming experiences, theming their Xbox Live to "M:i:III" and "Nacho Libre."
In addition, stars of Paramount films, including Jack Black, will participate in Xbox's "Game with Fame," where gamers can enter for a chance to play a game online against their favorite celebrities. Taking the program off-line, Paramount's DVDs will be featured in a Digital Entertainment Lifestyle video promoted across Xbox kiosks in 30,000 retail stores worldwide.
Xbox Live momentum has accelerated since Xbox 360 was launched, with more than half of all Xbox 360 owners connecting with the online games and entertainment service, which boasts a worldwide community of more than 2 million members.