Vodafone today announced it has achieved its target of one million Vodafone live! customers by 31 March 2003. Launched on 24 October 2002, Vodafone live! is Vodafone's consumer service, with multimedia capabilities.
Of the one million Vodafone live! customers, Germany now has over 375,000, Italy 190,000 and the UK 220,000. Vodafone also has an additional 420,000 customers in these markets that now own a MMS capable device.
Now available in 10 countries (Germany, Greece, Hungary, Ireland, Italy, Netherlands, Portugal, Sweden, Spain, UK), with Egypt, Australia and New Zealand due to launch shortly, Vodafone live! enables customers to use picture messaging, download polyphonic ringtones and colour games, and browse branded infotainment from the latest integrated camera phones through an easy to use, icon driven menu.
Vodafone live! brings together network and handset technology, applications and content in one easy to use package for its customers. Its branded menu enables intuitive navigation of its different services, with payment for downloads based on set prices, enabling transparency of cost for customers.
Since its launch, Vodafone live! has attracted critical acclaim from the industry, including recent awards at the GSM Association Awards ceremony in Cannes on 18 February 2003; Vodafone live! received awards for best consumer application and also best television advertising. Sharp's GX10, the fully optimised Vodafone live! device, was also awarded top prize for best wireless handset.