Telecom New Zealand's mobile music store has been enhanced so that downloaded tracks can now be played on a PC, burnt to CD or transferred to another compatible portable music device.
Once a track has been purchased and downloaded via mobile, customers can go to a website to download the same track as a PC music file, in WMA format.
For this service, customers will still pay the current price of NZ$3.50 per individual song, but will get two versions of the same track, compatible with their mobile phones and Windows PC or mobile devices.
Telecom's General Manager Consumer Marketing, Kevin Bowler, says the development adds significant further value to the company's mobile music offering.
All users who have previously purchased a track via the mobile Telecom Music Store will now be able to download the PC version, at no extra charge.
The Telecom Music Store catalogue contains more than 450,000 songs, including around 20,000 New Zealand songs, from record labels Universal, EMI, Warners and Sony BMG.
Music-store capable mobiles are the Sanyo 9000, the Sanyo 7500, the Samsung A920 and the Samsung A900.