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Motorola Ships 50 Millionth MOTORAZR
Posted on 19-Jul-2006 18:13. | Tags Filed under: News.

Motorola Ships 50 Millionth MOTORAZR
Motorola has announced a major milestone with the shipment of the 50 millionth Motorola RAZR V3 handset. By introducing the Motorola RAZR, the company raised the design benchmark for the industry and unleashed consumer frenzy for the ultra-sleek “must have” mobile handset.

Noted by industry experts as a game-changing on design and engineering, the Motorola RAZR measures just 13.9mm thin. The mobile handset’s radical and revolutionary design transformed consumers’ expectations for how a mobile handset should look and feel.

The Motorola RAZR launched on the global stage in Hong Kong. The handset made its U.S. debut with Cingular Wireless and created a sensation among consumers. Since its introduction in the fourth quarter of 2004, Motorola posted an industry-leading performance in handset sales up 42 percent versus fourth-quarter 2003 shipments. And in its second quarter 2005 sales, the Motorola RAZR V3 had sold more than five million units globally, a record that was topped in the third quarter of 2005 with sales of over 12 million units globally. By achieving the 50-million-unit milestone today, the Motorola RAZR has claimed its place as a global cultural design icon.

As the “must-have” in mobile communication, the Motorola RAZR has appeared in the hands of celebrities and on the pages of every fashion magazine since its launch in November of 2004. Riding on the success of the RAZR in Silver, Motorola introduced the special-edition RAZR in Black at the 77th Annual Academy Awards in early 2005.

In September 2005, a version was created in hot pink. In November 2005, consumers were able to purchase the Motorola RAZR Magenta at T-Mobile. By February 2006, two other varieties of pink were offered at Cingular Wireless and Verizon Wireless stores across the U.S.

Recently, the Motorola RAZR has continued its course as a fashion-forward mobile device via the new MOTORAZR V3i DOLCE & GABBANA edition. Motorola has teamed with high-end fashion designers, Domenico Dolce and Stefano Gabbana to dress-up the MOTORAZR V3i DOLCE & GABBANA with a spectacular gold and silver finish and engraved it with the signature Dolce & Gabbana logo.

With multiple patents, a combination of metals and new advances such as an internal antenna and a chemically-etched keypad, the Motorola RAZR is now a household name. Its design continues to influence and inspire Motorola’s comprehensive portfolio of mobile handsets, as is evident in the Motorola SLVR candy-bar line-up and the new Motorola Q Windows Mobile Smartphone device.

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