A web based virtual shopping mall has launched in New Zealand, where users can navigate a three dimensional space to browse and buy products, bringing what the company saus is the same shopping experience as in the real world.
www.themallplus.com is not a portal that redirects consumers to third party websites, instead creating an online virtual shopping mall.
The service was developed under the management of Nigel Kirkpatrick, CEO who has previous experience in start up companies both locally and globally with Industrial Research Limited and Unilever.
Based in Dunedin, New Zealand, the project is one of many to come out of the Upstart Incubator, a programme that guides new entrepreneurial projects in creative arts, business and technology.
ďThis represents the next generation of retail, through a virtual environment; itís original, itís exciting and it has amazing potential, both here in New Zealand and further a field. The 3D visualisation technology means consumers can enjoy the experience of shopping at any time of day or nightí says Mr Kirkpatrick.