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Posted on 21-Feb-2007 20:06. | Tags Filed under: News.

An interactive SMS service has been launched in New Zealand. It allows groups, companies and individuals create their own short codes for quick replies and campaigns.

842's Brett Roberts says "think of it as a 'txt answerphone' enabling you or your business to reserve a txtcode online and assign a response to it. When somebody uses a cellphone to SMS your txtcode to the number *842* they will automatically receive your custom response in reply.

It's a simple-yet-powerful concept and the most common question we hear from people is "why hasn't somebody thought of it before". The answer is "we don't know".

If you want to see it in action, txt *info* to 842. Remember, txts cost 50 cents, kids ask your parents first etc. :)

The service can be used by individuals and teams to communicate everything from birthday wish-lists and party locations to game venue details and cancellations. Businesses can use 842 txtcodes on billboards, vehicles, shop windows and business cards etc to provide product and service information, web site links and phone numbers to potential customers.

842 can also be used to run txt-based promotional campaigns that, until now, were only available to bigger companies.

Both txtcodes and responses are configurable on-line via Txtcodes are unique and reserved on a first-in, first-served basis.

The first txtcode is free to reserve so individuals, sports teams and small businesses can get up and running for no cost at all. Users who want more txtcodes will be able to purchase an Add-On Pack for $29.95 per month for 10 txtcodes. The Add-On Pack service will be available in mid-March 2007.

In addition to extra txtcodes, Add-On Pack purchasers can access txtcode statistics which show them who has send a SMS to each txtcode. Txt messages to 842 cost the sender 50 cents each which is enough to discourage "tyre kickers" but not enough to discourage people who are genuinely interested in the information they will receive.

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