Vodafone New Zealand is launching its first own-brand 3G Windows Mobile Smartphone, the Vodafone 1210. The new device was designed to meet the specific needs of corporate customers.
With a pice tag of NZ$599, the Vodafone 1210 is positioned as the cheapest 3G Windows Mobile 5 device available in New Zealand.
The company says smartphone devices were out of reach for many New Zealand businesses, but due to the significantly lower cost of this 3G device the company is removing the cost barrier and anticipates mass adoption of smart devices by organisations.
The Vodafone 1210 is the first product to come out of the Vodafone's Other Device Manufacturer (ODM) programme, which leverages the benefits of Vodafone’s buying power so these savings can be passed on to customers. CPU manufacturer Marvell and ASUS worked together on the development of the Halley platform, which is the project name for this device. The PXA901 communications processor supports GSM/GPRS and WCDMA communications; the PXA272 applications processor runs applications and services, and the operating system.
With design specified by Vodafone, the 1210 combines the functions of a Windows Mobile Smartphone with multimedia and mobile services. The device comes with Mobile Outlook for email, calendar and address book access. It also provides connection to the Internet and corporate applications. Internet access is provided through UMTS/WCDMA with download speeds of up to 384kbps (kilobits per second).