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Joost comes alive with blue-chip advertisers in tow
Posted on 2-May-2007 09:40. | Tags Filed under: News.

Joost has announced its commercial launch, with campaigns from 32 companies announced as advertising partners airing on the platform from this month. Additionally, as a part of this launch, all existing Joost beta testers have an unlimited number of invitations that they can send to their friends, family and colleagues.

The company signed more than 30 blue-chip brands, including The Coca-Cola Company, HP, Intel and Nike, as advertising launch partners. Advertisements from some of the ad launch partners will begin to play on the platform now. Advertisements from all ad launch partners will be on Joost later this month.

Previously available in an expanded beta, Joost now is available to an unlimited number of friends, family and colleagues of existing beta testers. Starting today, when beta testers visit the “Invite Friends” widget in the “My Joost” area of Joost, they will be able to invite anyone they know to the Joost community. A new new version of Joost is also available from today.

Founded by Janus Friis and Niklas Zennström, Joost combines TV and the Internet by offering viewers a unique, TV-like experience enhanced with the choice, control and flexibility of Web 2.0. Joost is an online global TV distribution platform, bringing together advertisers, content owners and viewers in an interactive environment. Joost can be accessed with a broadband Internet connection and offers broadcast-quality content to viewers for free.

Previously known as The Venice Project, Joost features more than 150 channels with programming across all genres, including: cartoons and animation; entertainment and film; sports; comedy; lifestyle and documentaries; and sci-fi. Channels and programs available on Joost vary by geographic region, based on copyright ownership. While the most programming currently is available to viewers in the U.S., Joost is enhancing its worldwide offering with the addition of international, regional and local partners on a continual basis.

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