Google Inc. is launching its Business Pages feature for AdWords in New Zealand. Intended for businesses without their own websites, AdWords Business Pages are informational web pages that advertisers can create when they sign up for an AdWords Starter Account.
Businesses can use this hosted web page to give users more information about their products and services when users click on their online ads.
AdWords Business Pages are a feature of the AdWords Starter Edition advertising platform aimed at small and medium-sized enterprises (SMEs) that want to try online marketing. They enable these advertisers to create a simple, basic landing page containing a description of their business, phone number, address, operating hours, location, and accepted payment methods. The pages can be customised with the logo and photos of the business.
"Small and medium-sized businesses without websites can use AdWords Business Pages to try online advertising without the cost of putting up their own website. There is no fee for the landing page, and this enables advertisers to quickly and easily get started with AdWords and verify that it works for their business," said Richard Kimber, Regional Managing Director, South Asia.
Google says that in New Zealand a very significant proportion of the approximately 350,000 SMEs do do not have a website and thus cannot advertise on the Internet. AdWords Business Pages offer these businesses a solution to broaden their customer base and potentially increase revenue through an online presence.