The New Zealand broadcaster has signed up a partnership with Google to bring its content to YouTube. With this partnership TVNZ will see the creation of a branded 'channel' on YouTube, offering a range of New Zealand-made short video material from current programming and the archive.
TVNZ says the content will reflect the style of content popular with YouTube users. Video content will be interactive, and users will be able to comment on clips, rate them, recommend them to friends and add them as favourites.
This partnership is the first business relationship of this kind in Australasia, and follows closely on a similar arrangement announced last month between YouTube and the BBC.
TVNZ expects this agreement will bring international exposure to local content, and act as a "brochure" for TVNZ's other onlines sites, TVNZ ondemand and tvnz.co.nz.
TVNZ chief executive Rick Ellis says the move is another significant step in the company's strategy of "Inspiring New Zealanders on Every Screen".
"For us it accomplishes some very important things in terms of public value. It allows New Zealand talent and identity to be seen outside our own country, and it establishes yet another platform where TVNZ programming is going to be available to a whole new group of people, whenever they want it."
The initial content on the TVNZ 'channel' will range from Mai Time features to stories from 20/20, ONE News, the Sunday exclusive with Keisha Castle-Hughes and 'chat' segments with the stars of Shortland St.