YouTube is launching its local New Zealand site. The service is the world’s most popular online video community and its Nw Zealand version features a localised homepage and search functions, allowing users to create and share videos, discover the most popular and relevant videos in New Zealand, and connect with other Kiwi users.
"We're very excited to be bringing YouTube to New Zealand, and are committed to offering the local community a platform to showcase New Zealand's unique culture and lifestyle to the world," said Steve Chen, co-founder and Chief Technology Officer of YouTube. "It's great to be able to bring the local users a New Zealand version of the site that will not only provide them with more relevant content, but will also help to reinforce connections and experiences within the local community."
With local features such as promoted videos, featured videos, and homepage promotions, YouTube New Zealand makes it even faster and easier for the New Zealand YouTube community to quickly search and view video content most relevant to them. Additionally, content uploaded by users in New Zealand will show up as “top favourites” and “recommended content” on the local YouTube site, giving New Zealand users the opportunity “to be discovered” by increasing their exposure with the YouTube community.
Over time, YouTube New Zealand will benefit from an entirely “local” experience that will allow for country-specific video rankings and comments.
In preparation for this launch, YouTube has already signed various content partners in New Zealand including TVNZ, 100% Pure New Zealand and Sky News.
Presenting at the special launch in Auckland this afternoon were popular local users LordSardonic, MusicalKiwi13, Wizardneedsfoodbadly and Welcomestranger, as well as TVNZ.