NTT DoCoMo and Google to partner in mobile Internet services
Posted on 24-Jan-2008 21:08.
Filed under: News
Japanese operator NTT DoCoMo and Google are forminga partnership that includes providing search services, search-related advertisement and potential applications to i-mode users.
The two companies will also collaborate to enhance the user-friendliness of i-mode services, by making various Google services easier to access through i-mode handsets. The default pre-loading of Google Maps application into upcoming DoCoMo i-mode handsets is one of the initial initiatives being discussed.
The i-mode service boasts nearly 48 million mobile Internet users in Japan.
In addition to the existing i-mode menu site search service, through the partnership with Google, i-mode users will be served Google search results for mobile and PC web sites via the i-mode portal search-box. Launch of the expanded search services is scheduled in spring 2008. The new search-box will be placed on the top-page of the i-mode portal, increasing the immediate accessibility and convenience of searches on i-mode.
Simultaneously with the launch of the new search services in spring 2008, key-word based advertisements using Google's ad platform AdWords will also be provided on the search-result pages in conjunction with the search results.
Google Maps for Mobile is one of the applications that could come pre-installed on upcoming i-mode handsets. Both companies will work to make other services such as Gmail, YouTube and Picasa easier to use on those handsets.
DoCoMo and Google will also continue to study the possibility of bringing Android based handsets to the Japanese market. Android, a new open source platform for mobile phones, was recently announced by the Open Handset Alliance (OHA), led by Google.