Grisoft, developer of the AVG family of security software products, is changing its name to AVG Technologies. The renaming affects all subsidiaries around the globe.
All other contact and commercial data remains unchanged, including current Grisoft trademarks.
In October 2007, the Australia and New Zealand distributor, Avalanche Technology Group, set up a separate business called AVG (AU/NZ) Pty Ltd to manage and distribute the AVG range of Internet security products. Peter Cameron, Managing Director of AVG (AU/NZ) said there were no immediate plans to amend the company name to AVG Technologies AU/NZ Pty Ltd.
"The change in name is primarily intended to enhance awareness of the AVG brand around the world,” said J.R. Smith, Chief Executive Officer of AVG Technologies. "By aligning our corporate identity with our brand identity, we expect to significantly increase the effectiveness of our marketing activities and other communications.”
The AVG brand is widely recognised in the anti-virus and Internet security marketplace. The company says a recent poll undertaken in the United States found that AVG was the third most widely recognised anti-virus brand after Norton/Symantec and McAfee.
AVG is one of the 20 most-downloaded programs at CNet’s download.com site. Over the past several months, the AVG domains in multiple international markets (including Australia and New Zealand) have been acquired to ensure a smooth transition to the new corporate identity.
The company was founded in 1991 in Brno, Czech Republic, AVG has expanded into an international developer of Internet threat protection solutions for consumers and SMBs. one of the fastest growing companies in the industry with more than 66 million active users around the world.