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Modular mobile handsets from modu reach the market
Posted on 8-Feb-2008 11:52. | Tags Filed under: News.

Modular mobile handsets from modu reach the market
Looking for a handset that allows you to change style as you change clothes without going through having to export and import all the important data already stored in the handset? An Israeli company called modu has announced a the first modular mobile phone, supported by variety of ecosystem partners.

At the heart of the system is modu - a tiny mobile phone that is fully functional and easy to use. The modu can be slipped into a wide variety of modu jackets that are designed phone enclosures, or modu mates - consumer electronics devices that are compatible with the handset.

The company says some mobile operators have already signed partnerships that will see the first modu products available in the fourth quarter of 2008. These include Telecom Italia’s mobile division TIM, BeeLine (VimpelCom) of Russia and Cellcom in Israel.

modu ecosystem partners also include mainstream consumer electronics manufacturers who have signed up to develop modu mates such as MP4 players, digital photo frames, cameras and DECT phones , enabling new functionality coupled with modu’s personal communication experience. One of the first such partners is car multimedia and navigation leader Blaupunkt.

Lifestyle, entertainment and fashion brands - including the world’s largest music company Universal Music Group – are also part of the modu ecosystem, partnering with modu to design stylish and customized modu jackets.

This kind of technology is not new for the company, which was set up in 2007 by technology innovator and entrepreneur Dov Moran, the inventor of the USB Flash Drive and other personal storage solutions.

Dov Moran, modu’s CEO and founder, said: “The mobile phone industry is ready for a revamp.

“There are hundreds of handset models on the market: the trouble is that as a consumer you can only have one at a time and you are usually tied to a long and expensive contract. modu is challenging that with a solution that offers freedom, boundless possibilities and the opportunity to change your phone without it costing a fortune.”

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