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Nokia launches mobile advertising network
Posted on 12-Feb-2008 00:06. | Tags Filed under: News.

Nokia has announced the launch of the global Nokia Media Network, a premium advertising network including over 70 publisher and operators as well as Nokia media properties.

AccuWeather, Discovery, Hearst, Reuters, and Sprint have joined with Nokia to form the global mobile ad network of top tier publishers. Nokia Media Network's wide reach of the most desirable mobile audience is yielding click-through rates averaging 10% in certain channels, the highest reported response rates in the industry.

Nokia enables advertisers to place ads on high quality and brand-safe publisher and operator mobile Web pages, as well as Nokia properties, representing an unprecedented global consumer reach - more than 100 million mobile consumers around the globe. As part of the turn-key service for advertisers, the award-winning mobile marketing team from Nokia creates mobile campaigns for hundreds of top brands, including BMW, Paramount, and MobiTV.

Nokia acquired mobile advertising firm Enpocket, in October 2007. The company now leverages Enpocket's analytics technology to optimize campaigns, improve conversions, and measure campaign performance across the network.

"Mobile has been beneficial in helping BMW reach consumers at the lower end of the funnel, when they are close to making their vehicle-buying decision," said Samuel Martinez Ballesteros, Marketing Communication
Internet and New Media, BMW Ibérica. "Nokia has helped us reach our target audience, resulting in increased visibility and lead generation for us."

To share expertise with brands, agencies, and publishers globally, Nokia has expanded its account management and media sales teams to include offices in Beijing, Boston, Chicago, Dusseldorf, Frankfurt, Helsinki, London, Los Angeles, Madrid, Milan, Minneapolis, Mumbai, Munich, New York, Paris, Singapore and Shanghai.

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