Relevantis has announced an advertising platform supporting paid icons for interactive maps and navigation systems.
Available now, the platform places branded icons on a map, allowing customers to interact with advertisers with a single click or touch.
These interactive, branded icons on the map are paid advertisements and allow users to click an icon to, for example, get a coupon from a nearby Starbucks.
“At Relevantis, our goal is to enable advertising that doesn’t feel like advertising,” said Relevantis CEO Scott Searle. “With map advertising, everybody wins: The map publisher receives revenue from advertising; advertisers are able to reach out to consumers in an engaging and effective manner; and, most importantly, end users have a great experience that doesn’t feel like advertising. The map icons feel natural – like they belong. This leads to greater ad revenues and increased customer satisfaction and retention.”
The platform supports icons that let the user interact with advertisers in a rich manner. For example, customers can instantly receive a coupon from the advertiser, call the advertiser or get directions. Advertisers are charged based on the number of impressions their icon receives or the number of actions (such as click-for-coupon) enabled.
The platform further allows existing advertisements to be repurposed for maps.
Targeting mobile phone maps and in-car navigation systems, the platform also supports online map products.