Posted on 1-Apr-2008 13:47.
Filed under: News
Palm, Inc. has sold its one-millionth Palm Centro, showing that a US$99 smartphone product can appeal to mobile customers. Palm is now shipping Centro in 10 countries worldwide, including Hong Kong, Singapore, India, the UK, Germany, Spain, Ireland, France and Italy, and the company is planning to release the product in more countries.
“The Palm Centro is flying off the shelves because users who want to step up to a smartphone see it as the perfect first choice,” said Brodie Keast, senior vice president of marketing for Palm, Inc. “It has everything a person needs to stay organized and connected with everyone who is important to them. We’re very excited about the Centro’s near-instant popularity in the U.S. and think it’s going to be a huge hit as it continues to make its way across the globe.”
First introduced in the United States last September exclusively with Sprint, and more recently introduced on AT&T in February, the Centro smartphone is available from both carriers for US$99.99 - with a contract and mail-in rebates.
The company says Centro has reached more young adults and women, as well as a broader range of household income, than any prior Palm smartphone.
“Smartphones are certainly not new to business professionals; however, now more than ever we are seeing consumers migrate toward these types of devices as form factors have become more appealing and price points are now competing with traditional mobile phones,” said Ryan Reith, senior research analyst with IDC. “Palm’s Centro plays right into the hands of the consumer looking for a more robust experience on their mobile phone. We definitely expect to see this trend continue worldwide.”
Increasingly, consumers are making the shift from traditional mobile phones to smartphones, motivated by the desire to do more with their phones and the arrival of lower-cost devices. Palm reports that smartphones accounted for 11 percent of all mobile phone sales in 2007 in the United States, and this is expected to increase to 35 percent by 2011.
A recent Palm survey of Centro customers highlighted this trend, indicating that 70 percent are first-time smartphone users. When compared to other Palm smartphones, Centro also is reaching almost double the number of women, and more than double the number of customers under age 35.