AT&T will become the first company to bring Microsoft Surface to life in a retail environment, giving customers the ability to explore mobile worlds using touch and device recognition technology.
Microsoft Surface is the first commercially available surface computer from Microsoft. Beginning 17 April 2008, customers can experience Microsoft Surface in select AT&T retail locations, including stores in New York City, Atlanta, San Antonio and San Francisco.
Based on the success and learning from these initial pilot deployments, plans for further expansion across AT&T’s 2,200 U.S. retail stores will be determined.
Microsoft Surface is a 30-inch table-like display that gives individuals or multiple people the opportunity to interact with devices and content in a way that feels familiar — by using touch, gestures and placement of devices on the display. In essence, it’s a surface come to life for exploring, learning, sharing, creating, buying and much more.
AT&T plans to use the power of Surface to provide its retail store visitors with unique opportunities to learn about mobile applications and devices on offer. The interactive touch displays will offer the ability for users to review features of a particular mobile device by simply placing it on the display. Surface will recognize the device and provide a graphical overview of its capabilities. Interactive coverage maps at the national, state, local or street level, using simple touch and hand movement to scale and move the maps will also be available.
“We are thrilled to bring this groundbreaking new technology to our stores so we can introduce customers to their mobile worlds in a very personal and easy way,” said Ralph de la Vega, president and CEO, AT&T Mobility. “We look forward to working with Microsoft to continue developing new ways for our customers to learn about the ever-growing lineup of mobile devices and applications.”