Vodafone and MTV have launched a new multi-platform programme called Vodafone Soundbites, exploring every aspect of the global music scene.
Featuring international artists' interviews at gigs and festivals, bands' fantasy group line-ups, pre-show rituals and performers describing their first time on stage, Vodafone Soundbites brings a behind the scenes insight into the world of music.
Vodafone Soundbites will be available on TV, via a website and on mobile (wap.mtv-vodafonesoundbites.com) as a series of twenty one, three minute shows from early August. The website and mobile service will carry additional footage, as well as editorial and news elements.
Vodafone Soundbites will be available in seven languages on MTV in Germany, Hungary, the Netherlands, Portugal, Romania, Spain, Turkey, the UK and Ireland, Australia, New Zealand and on the MTV European feed, covering sixteen countries.
The service is supported by an MTV created promotional spot, driving viewers to the premiere of each show. Each show will air four times in each territory on TV.
Vodafone and MTV recently joined forces by launching an online global interactive profile hosted by Myspace, 'Vodafone Music Reporter', offering music fans in some countries a chance to become an MTV reporter in an online and mobile Vodafone Soundbites episode.
"Through our partnership with MTV, Vodafone is successfully building on its long-lasting music heritage and continues to bring music to its customers whenever they want it, wherever they are. Vodafone Soundbites is a pioneering multiplatform communications show, will be delivered in 29 countries and will allow millions of fans to experience music on mobile through Vodafone and its partners' high speed, reliable networks, online and TV." commented David Wheldon, Global Brand Director, Vodafone.