Dell announced the launch of its inaugural pre-loaded movie service. Starting today, coinciding with the DVD release, Dell’s movie selection premieres with one of the top grossing films of 2008 – Iron Man from Paramount Pictures and Marvel Entertainment.
For the first time, consumers have the power to customize select Dell desktops and laptops with exclusive pre–installed movie bundles to enjoy personalized entertainment right out of the box.
Through www.dell.com/movies for US$20.00, Iron Man fans can order a special digital edition with a bonus featurette pre-loaded on select Inspiron, Dell Studio, and XPS laptops and desktops. With this feature, Dell is easing the process of acquiring digital entertainment for consumers by installing premium content factory-direct to PCs.
“Paramount Digital Entertainment is excited to be working with Dell to offer consumers great movie content like Iron Man and other movie packages through Dell’s powerful distribution and personalization platform,” said Malik Ducard, Paramount’s vice president of digital distribution for North America. “Our respective businesses answer to the consumer, and we are pleased to do just that with such an innovative and forward-thinking company.”
“Dell continues to create ways to express an individual’s personal style through the devices they choose,” said Tim Bucher, Dell’s vice president of consumer content and services. “By teaming up with entertainment industry icons like Paramount Digital Entertainment to deliver pre-loaded entertainment content like Iron Man, we continue to raise the bar in offering unmatched choice, value and design that catches the eye as well as the imagination.”
Dell plans to expand future entertainment selections and will continually refresh its offerings to include other Hollywood blockbuster and classic movies.