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Cisco ASR 9000 promises non-stop video delivery
Posted on 12-Nov-2008 20:07. | Tags Filed under: News.

Cisco ASR 9000 promises non-stop video delivery
Cisco has announced the introduction of the Cisco Aggregation Services Router 9000 Series (ASR 9000), designed to deliver massive scale, non-stop video experience and a reduced carbon footprint. The Cisco ASR 9000 follows the introduction eight months ago of the Cisco ASR 1000 Series, the first in a series of Cisco aggregation services routers.

"The Cisco ASR 9000 offers service providers tremendous scalability and a services-optimized architecture that truly sets a new benchmark in the industry for carrier Ethernet systems for the zettabyte era," said Pankaj Patel, senior vice president and general manager of the Cisco Service Provider Technology Group. "This platform is designed for IP NGN transformation and will be used as the carrier Ethernet transport foundation for video and mobility data growth. The Cisco ASR 9000 has been specifically optimized to deliver video and rich media better than any other platform on the market."

The "Cisco Visual Networking Index (VNI) Forecast and Methodology, 2007-2012" report provides key findings on a variety of consumer and business Internet Protocol (IP) networking trends that are driven largely by the increasing use of video and Web 2.0 social networking and business collaboration applications.

Cisco VNI projections indicate that IP traffic will increase at a combined annual growth rate of 46 percent from 2007 to 2012, nearly doubling every two years. This will result in an annual bandwidth demand on the world's IP networks of approximately 522 exabytes, or more than half a zettabyte. This demand on networks is equivalent to downloading 125 billion DVD movies per month.

"Earlier generations of edge routers were not designed to address the massive growth that IP video is driving across mobile and wireline networks. Softbank Corporation is looking for innovative solutions that enable us to reduce costs, keep pace and converge our broadband, mobile and business networks onto common infrastructure," said Junishi Miyakawa, executive vice president, director and CTO of SOFTBANK MOBILE, SOFTBANK BB, SOFTBANK TELECOM. "The Cisco ASR 9000 offers investment protection, massive bandwidth capacity and excellent services capability in a highly reliable and efficient design that gives us the flexibility to build a truly leading IP NGN network for our 4G mobile and video services."

The 10- and six-slot Cisco ASR 9000 offers a series of new hardware and software innovations, including capacity of up to 6.4 terabits per second (Tbps) and up 400 gigabits per slot.

The company is touting the "Nonstop video experience", a feature of the Cisco ASR 9000 that incorporates the Cisco Advanced Video Services Module (AVSM), enabling terabytes of streaming capacity at the aggregation edge while simultaneously offering content caching, ad insertion, fast channel change and error correction.

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