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SanDisk launches Button Backup USB Flash Drive
Posted on 8-Jan-2009 08:57. | Tags Filed under: News.

SanDisk launches Button Backup USB Flash Drive
SanDisk Corporation is introducing a new family of SanDisk USB flash drives, including the first backup USB flash drive with simple backup software activation at the touch of a button.

The SanDisk Ultra Backup USB portable flash drive is the first offering of the company’s new SanDisk Ultra USB product line.

With capacities up to 64 gigabytes (GB), the SanDisk Ultra Backup USB flash drive is designed to protect computer users’ photos, music, videos, personal and business documents, and other types of digital files, with the touch of a button.

No software installation is needed. The drive protects onboard digital content with a dual layer of security, including password-protected access control and ultra-secure AES hardware-based encryption.

In addition to one’s digital personal life, these products protect critical work files with a dual layer of both password protection and AES hardware encryption. This ensures content stays private and secure (via data scrambling at the flash controller level) when the drives are either physically removed for portability, or stored away for safe keeping.

The company says the explosion in global sales of laptops and mobile devices has exponentially increased the vulnerability of digital files. Computer users can quickly lose precious photos, music, videos and professional work files due to drops, spills, theft, viruses and other incidents.

“Like flossing our teeth or balancing our checkbooks, when it comes to backing up our digital files, even though people know they should do it, they simply don’t – and that behavior is putting many consumers’ precious digital content at serious risk,” said Kent Perry, director of USB product marketing, SanDisk. “We’re delivering incredibly simple backup to protect people’s most valuable digital content at Main Street prices. With our wide array of capacities and price points, consumers can even choose to store particular file types like digital music or photos on different USB flash drives.”

The new SanDisk USB family will continue to have U3 Smart technology, developed by SanDisk, which allows applications to run from a SanDisk USB flash drive without having to be installed on a computer. PC-users can download a variety of both free and paid software, games and content by visiting, or by accessing the SanDisk USB Program Wizard in the U3 Launchpad.

These new SanDisk USB flash drives will first become available in April 2009.

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