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Google launches reseller program for Google Apps
Posted on 16-Jan-2009 08:03. | Tags Filed under: News.

Google launches reseller program for Google Apps
Google Inc. has announced a program enabling technology solution providers to sell Google Apps to businesses around the world.

Authorized resellers will be able to sell, customize and support Google Apps Premier Edition for customers of all sizes, creating new revenue opportunities for partners and easier access to Google's popular cloud services for more businesses.

"Google Apps has reached a level of maturity where it is useful and valuable for almost any business" said Dave Girouard, President of Enterprise, Google. "This program gives IT solution providers an easy way to introduce cloud computing to their service offerings, while helping more businesses make the transition to this new era of technology."

Google will provide resellers with training, support, and tools for sales and marketing, as well as access to tools for integrating Google Apps into their customers' business operations.

Those resellers will bill their customers directly, enabling them to retain a close relationship with customers. Resellers can also bundle additional services and support with Google Apps. Google Apps customers will benefit from the additional attention to their specific business and technical requirements.

Google says it has already rolled out the program successfully to more than 50 pilot partners worldwide.

"We believe strongly that all companies will adopt SaaS to one degree or another, and Google's reseller program empowers us to be experts in the cloud," says Tony Safoian, President of IT firm SADA Systems Inc. "Reselling Google Apps opens up new opportunities via new conversations we could not have had with prospective clients as little as two years ago. What Google Apps offers -- if you take into consideration the pace of innovation, the collaboration tools, and the built-in disaster recovery -- is not available anywhere else at any price; when you add that our clients can save 75% of costs versus doing this all on-premise, it is often an easy sell."

The reseller program will include a portal with a rich set of business and technical information, and online discussion groups
sales training, technical training, and customer marketing materials.

Resellers will have access to tools for setting up business customers, provisioning end users, management, and reporting, plus integration APIs (REST-based) for directory synchronization, migration, reporting, and single sign-on.

"Google Apps is the key to growing our "Enabling Enterprise 2.0" business," said Laurent Gasser, CEO of Paris-based technology solutions provider Revevol. "Revevol founders were the first European professionals trained on Apps in November 2006, because we saw very early the huge potential of these tools. Today, the maturity of Google Apps after such a short period of time is amazing. For our large organization clients, Apps is now a real option on all deals where CIOs and top management are looking to replace their legacy solutions while saving costs and enabling anytime, anywhere access to information."

Google Apps Premier Edition suite of communication and collaboration tools includes Gmail, Google Calendar, Google Docs, Google Sites, Google Talk, and Google Video for business.

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