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Microsoft unveils its Windows Marketplace strategy for the Next Generation of Windows Phones
Posted on 12-Mar-2009 08:18. | Tags Filed under: News.

Microsoft unveils its Windows Marketplace strategy for the Next Generation of Windows Phones
Microsoft Corp. has announced details about how developers can build and sell applications for Windows phones through Windows Marketplace for Mobile, the recently announced application marketplace available with the Windows Mobile 6.5 operating system.

Microsoft will provide developers with 70 percent of the sales revenue of their applications from Windows Marketplace for Mobile, transparency throughout the certification process, and guidance and support from the stage of development to the final sale to the consumer.

In addition, they will be able to set the price for their applications in each market, maximizing their revenues based on targeted pricing strategies. Developers can also choose to distribute their applications at no cost.

Up to five application submissions to Windows Marketplace for Mobile is included in the introductory annual registration fee of US$99. Each additional submission within the annual period will cost US$99.

The registration fee is waived for student developers who want to reach Windows phones customers, through enrollment in the Microsoft DreamSpark program.

Microsoft will continue working with developers to ensure that their applications run optimally on Windows phones by running a rigorous certification and testing process before applications go to market. Developers will be able to see detailed feedback during and after the certification process of their application on the Windows Marketplace for Mobile developer portal.

With more than 20,000 applications already in market, Windows Mobile is among the most popular platforms for developers. Windows Mobile 6.5, the next generation of the Windows Mobile operating system, will allow developers to build innovative mobile applications without having to learn new skills or programming languages, by leveraging familiar desktop and server development tools such as Win32, Active Template Library and Microsoft Foundation Classes (Visual C++), Visual C#, Visual Basic .NET, ASP.NET and asynchronous JavaScript and XML (AJAX).

Developers can utilize familiar tools and technologies to build unique experiences for the Windows Mobile platform through Windows Marketplace for Mobile, including the Windows Mobile 6 SDK and .NET Compact Framework 3.5.

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