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Vodafone turns off DRM on its music store
Posted on 12-Mar-2009 09:45. | Tags Filed under: News.

Vodafone turns off DRM on its music store
Vodafone has signed deals with the world’s largest record companies Universal Music Group, Sony Music Entertainment and EMI Music to offer their tracks and albums DRM free (without digital rights management) across Vodafone markets for both mobile phones and PCs.

The new deals are the first of their kind for a mobile network operator enabling dual delivery of DRM free music to a wide range of mobile phones and PCs with no need to sideload or synchronize.

With over a million tracks available from every music genre, for the first time customers will be able to play and enjoy music bought from these three labels via the Vodafone Music store without any limit to the type of device provided they belong to the customer.

In addition, those customers who have already bought tracks or albums from Universal Music, Sony Music or EMI in WMA format (with DRM) will be able to upgrade them to MP3 at no extra charge within the existing download allowance.

The DRM free music will be available through a number of Vodafone countries by the summer and will complement Vodafone’s current music offerings.

“Music is central to many of our customers’ lives,” said Pieter Knook, Vodafone Internet Services Director. “By Vodafone pioneering DRM free on mobile and offering MP3s on PC, they will now have the freedom to download tracks from their favourite artists without any device restrictions allowing them to experience their music however they want it, wherever they are.”

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