People Networks will be deploying Bebo Open Mobile Internet, Messaging and Content across Telecom New Zealand’s new 3G mobile network by June of this year.
Telecom has been designated as the only Bebo Open Mobile Core Partner in New Zealand with exclusive access to certain Bebo mobile content and services.
Officially launched in January of this year, Bebo Open Mobile is a global partnership program for mobile operators, handset manufacturers and mobile software developers. The initiative offers Partners a suite of tools to support the delivery of the Bebo social networking experience to mobile users.
“Bebo Open Mobile has achieved great success in making Bebo mobile the place for users to connect with everyone and everything they care about and Bebo continues to hold a special place in the hearts and minds of its users in New Zealand,” said Sean Kane, Global Head of Mobile, Bebo. “We therefore look forward to working closely with Telecom as it takes the lead as the first New Zealand network to deliver Bebo Open Mobile to connect customers with their friends and content, wherever they may be.”
Telecom Retail CEO, Alan Gourdie believes the partnership is further proof that the launch of Telecom’s new mobile network by June of this year will deliver services and content that changes the mobile game in New Zealand.
“We are thrilled to be exclusively partnering with the leading social networking site in New Zealand, Bebo. Customers constantly tell us they want the ability to connect anywhere, anytime, anyway, this partnership is the ultimate expression of that and a real signal of the exciting things we’ll be launching on our new mobile network,” said Mr Gourdie.
Specifically, Bebo Open Mobile will offer Telecom customers access to Bebo Open Mobile Internet which includes a customised version of the Bebo Open Mobile Internet platform with exclusive Telecom navigation and branding, as well as directed promotions around content.
The Bebo Open Mobile Messaging tools will provide both SMS and MMS messaging to Telecom customers. Users will receive Bebo SMS alerts and updates on their mobile phones through a short code and gain the exclusive ability to upload photos to their Bebo profile via this short code. Additionally, Telecom customers can update their Bebo profiles, add photos to their gallery, give virtual gifts and interact with friends through the short code
Telecom New Zealand also becomes the first operator in New Zealand to receive a license for developing mobile applications with an exclusive provision for Bebo-branded services preloaded on its phones.