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New Zealand Herald goes mobile
Posted on 31-Mar-2009 18:15. | Tags Filed under: News.

New Zealand Herald goes mobile
There are about four million mobile phones in New Zealand and around 3,000 different types of handset, most of which will be able to access the new mobile edition.

Snakk Media and The Hyperfactory, New Zealand businesses associated with former 42 BELOW entrepreneur Geoff Ross, have designed and built the site for the New Zealand Herald.

“From today, no matter where you are – Great Barrier on your boat, or overseas – as long as you’ve got a mobile signal you’ll be able to get your local news, sport and business fix on your mobile phone,” Mr Ross says.

He says the New Zealand publisher’s move is likely to prove a tipping point for other media in New Zealand to go mobile. “The news on mobile is a big draw-card for advertisers and media organisations if they can get their messages across to people while they are on the move.”

The mobile site launches with national and international news, business, sport, technology and entertainment news. National weather along with Auckland traffic updates, with more sections to come in the near future.

“This is another step in nzherald’s continuing leadership in the market,” says Spencer Bailey, general manager of APN Online, parent company of nzherald. “We are continually working to provide innovative ways for people to access their news, extend consumer choice and reach of the site.

“Following our launch of a dedicated site for iPhone and other smart phones in July 2008 we wanted to extend our coverage to all mobile handsets in New Zealand. To do this we needed to work with a quality partner and the logical choice was Snakk and The Hyperfactory.”

Readers can access the service simply by sending a SMS with the keyword NZHERALD to 4443, or using a mobile browser on your phone and type in The site automatically recognises when readers use a mobile device.

The Hyperfactory and Snakk successfully run a similar model in markets such as Hong Kong where they built the South China Morning Post site and manage the advertising sales on it.

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