Research In Motion (RIM) is launching BlackBerry App World, a new on-device application store for BlackBerry smartphones.
At launch, BlackBerry App World brings together a broad mix of personal and business applications for users to discover.
BlackBerry App World is immediately available to BlackBerry smartphone users in the United States, United Kingdom and Canada, with more country launches to follow. Users in these countries can download the BlackBerry App World application to their BlackBerry smartphone by visiting www.blackberry.com/appworld from their handset.
The on-line application store is designed to automatically present the relevant catalog of applications available for a user's specific BlackBerry smartphone model, and it is accessible over both Wi-Fi and cellular networks.
BlackBerry App World features currently include a Front Page Carousel where it showcases several applications, Top Downloads lists and Categories. Current categories include:
Users have access to a keyword search capability, and application reviews based on star ratings.
The service includes a folder called My World, which can keep track of applications the user has downloaded. It is a personal storage space that allows users to uninstall and reinstall applications and to easily transfer purchased applications to a new BlackBerry smartphone.
RIM expects approximately 1,000 applications to be posted by partners on BlackBerry App World this week, including applications from popular brands such as Bloomberg, New York Time, Pandora, MTV Networks, Worldmate, and others.
BlackBerry App World is available for BlackBerry smartphones with a trackball or touch-screen running BlackBerry device software 4.2 or higher.