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Adobe Flash coming to a TV near you
Posted on 21-Apr-2009 08:07. | Tags Filed under: News.

Adobe Flash coming to a TV near you
Adobe Systems Incorporated has announced the extension of the Adobe Flash Platform to connected digital home devices with an optimized implementation of Flash technology that delivers high definition (HD) video and rich applications to Internet-connected televisions, set-top boxes, Blu-ray players and other devices.

The company says major System on Chips (SoC) vendors, OEMs, cable operators and content providers including Atlantic Records, Broadcom, Comcast, Disney Interactive Media Group, Intel, Netflix, STMicroelectronics, The New York Times Company, NXP Semiconductors, Sigma Designs, and others announced support for the optimized Flash technology today.

The Adobe Flash Platform for the Digital Home is available immediately to OEMs and the first devices and SoC platforms with support for the optimized Flash technology are expected to ship in the second half of 2009.

This new platform enables the delivery of HD Web videos to digital home devices via the Flash Video (FLV) file format. Consumers will be able to enjoy rich, interactive viewing experiences and amazing new ways to engage with HD content on televisions.

Flash technology-based applications will allow users to quickly switch between television programming and Web content outside the Web browser. With the optimized implementation of Flash technology, content providers are able to extend their reach to millions of connected digital home devices, and cable operators and device manufacturers are able to develop new services and powerful user interfaces that deliver immersive experiences.

“Adobe Flash Platform for the Digital Home will dramatically change the way we view content on televisions,” said David Wadhwani, general manager and vice president, Platform Business Unit at Adobe. “Consumers are looking to access their favorite Flash technology-based videos, applications, services and other rich Web content across screens. We are looking forward to working with partners to create these new experiences and deliver content consistently across devices whether consumers view it on their desktop, mobile phone or television.”

Delivering Flash technology to the digital home builds on the vision of the Open Screen Project, a broad industry initiative to deliver a consistent runtime environment across devices. Announced in May 2008, the initiative is dedicated to enabling Web content and standalone applications across televisions, desktops, mobile devices and other consumer electronics that take advantage of capabilities of the Adobe Flash Platform.

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