Sony Ericsson has announced plans to extend its mobile Java Platform into its entry 3G mobile phone portfolio. The company believes this will provide a business opportunity for developers creating games, applications and content for 3G entry level devices.
The mobile manufacturer says the entry 3G segment is widely recognized as a future growth area of the market. Sony Ericsson’s aim is to grow its share of the 3G Java phone market as the Java Platform 8.5, with its rich feature support, becomes available.
As part of this push, Sony Ericsson is planning the imminent addition of applications to its mobile content service, PlayNow arena. This is the next expansion of the PlayNow content and service platform, following the announcement of PlayNow arena Movies on 28th May.
This announcement puts PlayNow arena in the position to offer consumers a fully integrated content marketplace for their Sony Ericsson phones and giving third-party developers access to an established mobile content market channel for their content.
Applications will be offered in the 13 countries that currently support PlayNow arena. The service platform, which is compatible with 38 Sony Ericsson phone models, will roll out to further markets and models over the year.
The Sony Ericsson PlayNow arena application catalogue will primarily focus on high quality applications. To ensure a wide application offering, Sony Ericsson will collaborate with GetJar and provide a one-click access from PlayNow arena to their extensive market channel.
Featuring music, ring tones, games, themes, wall papers, movies and now applications, the PlayNow arena builds on Sony Ericsson’s experience of selling mobile applications and content through Fun & Downloads, the company's online content service established in 2003 and available in 69 countries.
Fun & Downloads will continue to offer premium and free content to Sony Ericsson consumers while PlayNow arena is being rolled out to additional markets. Both content services offer well-established billing solutions including SMS transactions, credit card usage and operator billing.
Developers will be able to start applying from 1st July, allowing developers to submit mobile applications to the PlayNow arena as well as to the established online application service, Fun & Downloads. There will be no fees for either service.
The submission process will be open for Java ME and Symbian OS applications and later this year will expand to cover additional platforms.