Google has announced a business stimulus offer to help New Zealand's estimated 350,000 small and medium enterprises speed up in the economic slowdown. Google is offering a free $75 search marketing campaign to help SMEs reach new customers and drive sales in tough times.
The company says in the current economic climate, more New Zealanders than ever before are heading online to research products and services, with search engines central to online navigation, research and comparison shopping.
Search marketing has become increasingly popular in New Zealand over the past 12 months, with more and more businesses embracing targeted advertising programs such as Google AdWords. Those who have not yet dipped their toes in the AdWords water can take advantage of Google's $75 stimulus offer before 31 August 2009.
Karim Temsamani, general manager of Google Australia and New Zealand, says, "New Zealand is a globally-minded, technology-savvy nation of small businesses – businesses that play a vital role in the country's economy. We want to see these Kiwi businesses making the most of the opportunities and efficiencies offered by the internet, and encouraging more of them to connect with customers online is a major part of that vision.
"We've seen strong growth in search queries in New Zealand over the past 12 months. Kiwis are going online to research their purchases more carefully, whether it's a hotel or flights, a restaurant booking, a new credit card or a new consumer electronics gadget. Google is in a great position to help all New Zealand businesses capitalise on this increased activity."
Numerous businesses in all sectors of the economy are shifting their marketing budgets online and reaping the benefits.
While this offer is for businesses that are new to Google AdWords, Google is also offering existing advertisers a special master class to help them improve the performance of their search marketing campaigns to drive better results and increased sales. A select number of existing advertisers that attend the master class will receive a free, tailored campaign "optimisation" from a Google expert.