Posted on 2-SEP-2009 09:13.
| Filed under: News
: GPS.
The AA announced today that AA Traffic, the first step in the development of real time traffic information in New Zealand, now has the capability of sending live traffic incident updates.
AA Traffic alerts relating to accidents, roadworks and weather related events are available via email or as text messages to assist motorists with the preparation of their journey.
They can be set for one-way or return commuting routes, regular travel within a specific geographic area, or for holiday travel.
AA spokesperson Phil Allen says “the AA Traffic alerts are yet another exciting development for AA Traffic, and build on the quality live traffic information already provided online for all main and arterial roads; the in-car navigation traffic updates, and airport and ferry information provided for motorists.”
Until 31 December 2009 AA Traffic alerts will be available free via email for all AA Members, and free via text messages exclusively for Telecom mobile customers. From 1 January 2009 the email and text alerts will cost NZ$2.50 for a four-day Weekend Getaway subscription and from NZ$7.50 for a monthly route or area subscription.
“Traffic alerts are regularly used overseas to advise motorists of incidents that may affect their journey. In launching a similar service here in New Zealand, the AA is once again keeping New Zealanders moving.”
“We are very mindful of road safety concerns, so before people can subscribe to our AA Traffic Alert service they will need to acknowledge they have read and understood a road safety message relating to texting and driving,” says Mr Allen.
The AA developed AA Traffic using GeoSmart, a company owned by the AA and New Zealand’s leading supplier of in-car navigation, fleet management, web mapping, route optimisation, and cartography solutions.
Hmmm.... interesting
So with new legislation about Cellphone use in cars just around the corner, the champion of traffic safety is about to start sending us Texts.... whilst we are in Traffic.
I don't think you read the story very carefully, in every bit of marketing AA is doing, (including the story you commented on) it is making it very clear not to send or read text messages or emails whilst driving.
On the page where you register, you will find the very first FAQ as follows:
# Surely sending me e-mail alerts while I drive is dangerous? Why is the AA promoting something that is so bad for road safety?
We have no way of knowing when you are driving, so it is not possible to time AA Traffic Alerts to only arrive when you are stationary. You should only read email or TXT alerts before you start driving, or when you are effectively stationary and out of the flow of traffic. You should never be sending or reading information on your mobile whilst you are driving your car.
In the marketing message going out from AA and Telecom there is also the following message:
Please don't forget road safety
Check your text alert before you drive. Remeber to never send or read text messages while driving as it increases your risk of being involved in an accident, and from 1 November 2009 it will be illegal.
The AA and Telecom also recommend if you must make or receive a phone call when driving, then use a hands - free kit and keep your conversation as brief as possible, or alternatively find a safe place to pull over, stop the engine and only then use your mobile.
I can assure you that AA has spent a huge amount of time discussing how best to ensure that this service is used safely. As the message on the registration page says, we don't know when you are in the car or if you are driving at any given time. You will certainly get many reminders from AA to urge you not to use your handheld mobile in any way when you are driving.
If you are using services such as the text alerts for your commute, my recommendation is to have them start half an hour before you get into the car, so that you will probably be aware of anything of major significance before you drive.
A cynical person might suggest that a service like this could cause problems, but to suggest that AA doesn't take utmost care and attention to the risks with a service like this would be to not understand who the AA are.
Luigi I appreciate your comments but still find it odd... primarily because its promoted as some kind of (almost) real time system, with the rider that you shouldn't use it in.... real time.
The reality is of course that traffic conditions over longer and well traveled routes, say from the East Coast Bays to the Airport (in Auckland), are neither constant nor consistent which is why there is a need for this sort of service. And there is a very real chance that traffic incidents may occur over this route at any time of the day... So to suggest that users should check 1/2 an hour before and ignore any en-route alerts may be legally correct, but is otherwise a little farcical??
However, as I've said it seems that it's a great service... pity I can't access it as am a VF customer.
I notice that you are also offering another Real Time traffic service thru some Navman Car Navs that will actually automatically re-route you thru any traffic events without user interaction. Surely that has to be the better option as it is less driver interactive and doesn't cross that line into phone use whilst driving. Well done.... but I'd have to get a car nav...
I guess it's a double edged sword and your points about real time are valid. My point about checking early is more of a compromise for a person who is driving on their own. Having a regular watch on the incidents in the system, typically the ones that cause the disruption for a length of time are the ones more likely to be reported, but it is absolutely true that the likelihood of an incident occuring once you are in your vehicle is also going to be common if you drive frequently.
That is the value of Real Time Traffic and the best device is car navigation, with Navman being first cab off the ramp. If you are on the road frequently and your time is valuable, it will represent an excellent investment. If time = money then it wouldn't take many saved hours to pay for itself.
Michael Barnett as Chairman of the Auckland Business Forum was in the Herald last month http://tinyurl.com/lxvz2j saying that 10 years ago traffic congestion was costing Auckland Business around $1 Billion per annum. I don't think its got any better.
As to exclusivity to Telecom for the rest of the year, if you read between the lines here http://tinyurl.com/mct2us you will get the picture.
I have often found that the telco's who often have the most to gain from Location Based Services, are the hardest to deal with. When it comes to LBS, many telco's focus on short term ARPU's rather than partnering to mutual benefit, but that's a different discussion:)
I wanted a way to check Auckland's motorways quickly and cheaply using my cellphone (only 2g) so produced a site to reformat the Transit ATOMS data to make it mobile friendly. I just wanted to see if the motorway was black (i.e. congested) then I'll stay at home for a bit until the traffic clears up. However I have seen the data not to match reality, that is the website reports congestion but infact the motorway is free flowing. The best feature is having access to the Overhead electronic signs on my mobile. This gives details of incidents which I know will be causing big delays.
If only we could get real time bus information on our mobiles.....
So I can't get txt alerts from the AA on my vodafone or 2degrees phone until next year. I guess its a bit of trial at the moment.
I note that Navman have bundled this service with their My series units. Anyone got any knowledge of TomTom units have a service offering that works in NZ?
The emails have been coming though however 2 issues
1) They don't take in to account the direction I am going at the alert times. They know I go south in the morning and North in the evening however I get alerts for incidents that don't effect the direction I am travelling
2) The emails have arrived up to 2 hours after the incident.
Wheels, we supply TomTom's map data and are talking with them about supporting traffic. At this stage they have decided not to offer it. Hopefully at some stage they will make a commitment.
Ad, I appreciate your comments and hope you'll be patient with us. Building a real time traffic solution is a huge undertaking and includes support from many organisations and people to fine tune it into a solution that provides the best possible information. That includes support from AA Members and others. In reponse to:
Some of the information we put in comes from sources like NZ Police and NZTA and we have to use what they give us. Much of the information comes into our system automatically and is maintained by them. We are working closely with our many partners to analyse the usefulness of the information we are given and the amount of detail provided. Given that systems like this are very new, this requires a lot of work on our part and we have invested a lot financially and in the commitment of our people, 24 hours a day, seven days a week. Constructive criticism is always welcome.
In relation to the timeliness of alerts, there are many factors involved in bringing information to our subscribers. For example, if there is an accident with injury or that could have further repurcussions, a natural process occurs. The incident is reported to the appropriate services by someone who is involved, has witnessed or come accross the incident. The emergency services send someone crew out to assess and deal with the situation. Once they have done this and ensured the continued safety of people involved and eliminated risk for others, they will then report back to their base. Only then do we get information, which can be some time after the event has occurred. Where we are informed from multiple sources our call centres often have the ability to get information up quickly. I appreciate that sometimes it can take some time for us to be able to provide up to date information, but 2 hours certainly sounds extreme. On the AA Traffic page, there is a feedback button where we encourage people to give us feedback and I would encourage you to do so.
I can't really respond to a specific incident without you telling me exactly what happened as there are many potential factors that could have come into play.
Whilst your initial experience may not have been perfect every time, but we are equally getting high praise from other subscribers who have been helped by our service, which has of course been free for most people to date.
I hope you'll reconsider continuing to try AA Traffic and remember that AA is an Incorporated Society which is trying to offer a quality service to its members for as little cost as possible.
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