Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
TiVo and Google team up on audience research data
Posted on 25-Nov-2009 12:38. | Tags Filed under: News.



TiVo Inc. has entered into an audience research agreement with Google Inc. whereby Google will license and integrate TiVo television viewing data into its measurement of audiences for advertisements sold through Google TV Ads platform. Terms of the deal are not disclosed.

This deal will enable Google TV Ads to draw on anonymous, second-by-second DVR viewing data from TiVo's stand-alone subscribers to substantially enhance the measurement and accountability of ad impressions for inventory sold using the Google TV Ads auction-based system. The TiVo sample covers all television signal sources including digital cable, analog cable, satellite, telecom and over-the-air television, in live and timeshifted viewing.

"Google TV Ads is focused on enabling advertisers to target and measure television advertising more effectively," said Mike Steib, Google's Director of Emerging Platforms. "This deal with TiVo will give advertisers access to even more anonymized viewership data, making Google's dataset one of the best in the industry. Advertisers can use this data to understand which audiences and ads are most effective, which we think will ultimately lead to more relevant ads for viewers."

Google TV Ads is a flexible, all-digital system for buying more accountable and measurable TV advertising. The system allows advertisers to reach up to 96 million households. With accurate audience measurement and innovative ways to place ad spots, Google TV Ads allows advertisers to do more with less. Since launching in 2007, Google TV Ads has served over 100 billion TV ad impressions.

"Working with Google is an important milestone for our audience research business and represents a shared approach to developing innovative products and services to help the media industry better understand the effectiveness of ad campaigns in an evolving TV landscape," said Todd Juenger, Vice President & General Manager, TiVo Audience Research & Measurement. "Among the many innovative aspects of Google TV Ads, a critical role is in its ability to measure specific commercial ratings not simply averages, which is a key attribute of the TiVo data. By using TiVo's massive samples and second-by-second granularity in its currency measurement, Google TV Ads can now provide an order of magnitude of improved accountability for advertisers."

This audience research deal is limited only to the measurement of ads sold through Google TV Ads and is only available to advertisers for specifically-purchased ad placements.



comments powered by Disqus




Trending now »

Hot discussions in our forums right now:

The President Of The USA: Donald Trump
Created by TimA, last reply by DarthKermit on 17-Jan-2017 16:00 (1710 replies)
Pages... 112 113 114


New Unlimited Fixed Broadband
Created by LivingSkinny, last reply by debo on 17-Jan-2017 17:33 (46 replies)
Pages... 2 3 4


BP Ultimate Petrol (98) prices
Created by Satch, last reply by coffeebaron on 17-Jan-2017 17:21 (17 replies)
Pages... 2


Sony TV switching TV from sky to freeview
Created by chunkybeats, last reply by dolsen on 17-Jan-2017 15:06 (16 replies)
Pages... 2


How do people feel about lawyers?
Created by Rikkitic, last reply by MikeAqua on 17-Jan-2017 09:35 (48 replies)
Pages... 2 3 4


Sick of TM search engine, how can I use google to find an exact Tag, ie NZ New?
Created by TeaLeaf, last reply by Jaxson on 13-Jan-2017 19:13 (16 replies)
Pages... 2


New fibre install and SunGenie power supply
Created by littleheaven, last reply by littleheaven on 16-Jan-2017 22:41 (14 replies)

Mountain Bike Recommendation
Created by networkn, last reply by joker97 on 15-Jan-2017 22:14 (14 replies)